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Post by arfanho7 on Feb 25, 2024 4:56:31 GMT
ABSTRACT— Much current opinion asserts that strategy is less important and may in fact be an impediment in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood why strategy is even more important as markets and buying processes change and key levers for linking strategy and selling behaviors. Publisher s link http hbs faculty Pages item.aspx num. JUNE THINKSALES It Doesn t Matter If Competitors Know Your Strategy By Cespedes Frank V. ABSTRACT— It is difficult for people to implement what they don t understand. Yet research indicates that on average more than of employees in organizations say they do not understand their organization Ukraine Mobile Number List s strategy. Further the percentage of people reporting ignorance of their firm s strategy increases the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the business. Publisher s link http hbs faculty Pages item.aspx num WORKING PAPERS Lifting the Veil The Benefits of Cost Transparency By Mohan Bhavya Ryan W. Buell and Leslie K. John ABSTRACT— A firm s costs are typically tightly guarded secrets. However across a field study and six laboratory experiments we identify when and why firms benefit from revealing unit cost information to consumers. with an online retailer suggests that cost transparency boosts sales.
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