Post by account_disabled on Mar 16, 2024 4:01:11 GMT
On the other hand, netlinking, obtaining external links that point to your website and boost your Ranking, is a very effective way to gain places in the SERPs. Active use of emails and social networks allows you to distribute this content to attract more traffic. You don't have to put all your eggs in one basket: by deploying a multi-channel inbound strategy, you ensure you reach as many prospects as possible.
Once they are attracted to your website, the conversion work begins. Note that, to have an effect, email campaigns must be relevant and BTB Directory personalized; otherwise, it's Outbound again! Persona, did you say persona? Behind this strange term hides a very simple idea: a sketch of your typical customer. If you take your customer database, mix all the characteristics of your buyers and segment them, you get personas.
These help you search for the right keywords, write the right content and communicate via the right channels. Personas are the heart of any Inbound marketing strategy: it is a way of knowing your targets to know what they want and expect from you. It is also the best way to acquire already qualified traffic, which is easier to convert. Step #: Convert Attracting traffic is not enough: all these visitors must be convinced of the added value of your offer.